

Demystifying the gap between ideas and execution.
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MIND THE GAP
You are a whiz at what you do, but it feels like learning another language when it comes time to get into the numbers.
Finance and money are another language. I studied Finance in college and interned at one of the world’s largest investment banks. After graduation, I worked in financial services for years, including as an analyst and a registered representative at a boutique investment firm. As a registered representative, I was licensed by the Federal government and the state of Illinois to do my job.
The mistake I see people make the most is setting the topic aside and hoping it will magically work itself out.Spoiler alert: It won’t.
CLOSE THE GAP
Managing money as a solopreneur or side hustler involves keeping more of your earnings, avoiding financial pitfalls, and achieving sustainable growth.
The best ways to achieve financial success in your business are to demonstrate value for your customers (i.e., get paid what you’re worth), get paid for the work you do in a timely fashion, manage your finances, and keep more of what you earn.
By the end of this edition, {{First name | friend}}, you will better understand how to structure your business, pricing options for your products/services, get paid for your work, and keep more of what you earn.
This is for educational purposes - always consult a professional for your circumstances.
⏱️Reading time: 11 minutes
Separate personal and business finances
Manage the budget and cash flow to stay on top of funds
Stop undervaluing yourself, get paid what you’re worth
Avoid the IRS and other surprises
Get paid on time
Manage your debt and business credit
Plan for sustainable growth
Creators to follow online
Helpful resources
TL;DR
Before you go
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👛 Separate personal and business finances
One of the solopreneurs' biggest financial mistakes is treating their business money like personal money. Co-mingling funds makes it harder to track expenses, calculate taxes, and prove your legitimacy in case of an audit.
▶️ Open a business bank account in your company’s name. Even if you’re a sole proprietor, having a separate account for business income and expenses helps you stay organized. Shop for the best small business-friendly options, like regional banks or credit unions. Choose a separate bank from your personal one for complete separation. You must show the bank federal and state documentation in your company's name.
▶️ Get a business credit card. This helps you track expenses, build business credit, and keep your personal credit score intact. If you don’t have enough business credit to get approved for a credit card, use a personal credit card only for business expenses until you can get a card in your company’s name.
▶️ Pay yourself a salary. Instead of withdrawing money randomly, set up a consistent payment schedule. This will make budgeting and tax prep easier.
If you're an LLC or S-Corp, paying yourself monthly helps distinguish business earnings from personal income. Because each type of corporation has different tax implications, consult a financial or tax professional first.
💻 Manage the budget and cash flow to stay on top of the funds
Create a budget for your business
▶️ Track your expenses using a spreadsheet or financial management software. Be sure to include all expenses related to your business, including software, marketing, freelancers, and subscriptions. It’s important to save and categorize your receipts as well.
▶️ Project your income. Forecasting is a great way to understand how you expect your business to perform. In your forecast, include seasonality, upcoming invoices, etc. Additionally, you can avoid financial surprises or dips by basing your income on the average of your lowest-performing months.
▶️ Follow a modified 50/30/20 rule: 50% to operating expenses; 30% to taxes and savings; 20% to reinvestment or paying yourself
What to do if your cash flow is unstable right now
▶️ Maintain an emergency fund with three to six months of expenses.
▶️ Send invoices promptly to speed up cash flow and include a late fee to encourage on-time payment.
▶️ Negotiate payment terms to secure deposits upfront. Depending on the type of work you do, ask for a 25-50% deposit or milestone payments. Do not start work without a signed agreement.
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✋🏽 Stop undervaluing yourself and get paid what you’re worth.
Many solopreneurs undercharge, thinking they need to compete on price. In reality, cheap pricing attracts demanding clients and lowers your perceived value.
Price your products for profitability.
▶️ Factor in the project's time, expenses, profit margin, coaching, etc. I recommend creating a simple spreadsheet that calculates the pricing for a project based on your inputs: time, cost per hour, expenses, and desired margin.
▶️ Include what you need to live. When you price a project, remember to account for your personal finances, like your salary, savings, retirement savings, living expenses, family obligations, and fun.
▶️ Consider the value you provide. Stop thinking of your quote as a price. It’s the value of the services you provide. Refer to it as an investment. Never justify what your investment amount is. Keep them focused on the value.
▶️ Test different pricing tiers. Explore tier pricing, such as basic, premium, and VIP services, to expand your customer base and maximize revenue.
Determine your pricing (investment) structure.
▶️ Hourly rates work for short-term work but can limit income potential. It also opens you up to debate with your client. This works well for data entry where you bill only for hours worked, not your intellectual capital.
▶️ Project-based pricing provides better control over revenue but requires clear scope definitions. This type of project requires your intellectual capital, which is what the client invests in. You are collapsing time for them. Be diligent. Scope creep will erode your margin. For any significant changes, build into the contract that material changes to the scope will require a new estimate and addendum to the original contract.
▶️ Retainer models create predictable income by charging monthly for ongoing services. This is a good option if they have a portfolio of projects or tasks they need help with. Get an initial deposit for the retainer and set a minimum amount of hours for the contract. For example, if you set a minimum of 20 hours per month, get 50% of the first month up front and invoice monthly.
✅ Avoid dealing with the IRS and other surprises.
Many solopreneurs get caught off guard with taxes. Unlike a traditional job, no one withholds taxes for you. You must handle it yourself or hire an accountant or bookkeeper.
Stay on top of your tax requirements.
▶️ Every time an invoice is paid or you receive income, set aside at least 25-30% of your business income. If you’re getting paid for a course or newsletter, set it aside every month.
▶️ Make quarterly tax payments if your income reaches a significant threshold. The government (in many states, too) will let you make quarterly payments. Check with your accountant; this is required above a certain income level.
▶️ Make the invoice payable to your business name. If you don’t want problems with the IRS, ensure you are paid to your business name and deposit payments to your business account.
Consult a professional to determine if an S-Corp or an LLC is right for you.
▶️ Sole proprietorships are the most straightforward structure but provide no legal protection. Essentially, this status means you are doing business under your name or a business name that isn’t incorporated.
▶️ LLCs offer liability protection but are taxed similarly to sole proprietors. This can be a multiple-member or single-member LLC.
▶️ S-Corps allow business owners to pay themselves a salary and potentially lower self-employment taxes.
💳 Get paid on time.
If you’re waiting 30 or more days to get paid, you act as a bank for your clients. That’s a significant risk, but it may not be avoidable with bigger clients. I worked for a client with 90-day payment terms. This was a Fortune 100 company, by the way.
Best practices for getting paid faster.
▶️ Use online payment systems like Stripe, PayPal, or ACH transfers to make transactions easy. Keep in mind that these systems can charge hefty fees. Some clients are open to writing checks or using bill payment systems to send funds electronically.
▶️ Automate invoices with a simple CRM or financial management software.
▶️ Enforce late fees, such as a 2% penalty, to encourage timely payments.
▶️ Large projects require an upfront payment. For example, 50% upfront, 25% midway, and 25% at completion are required. This reduces financial risk and ensures consistent cash flow.
🏦 Manage your debt and business credit.
▶️ Good debt is used for revenue-generating investments, such as business courses or marketing campaigns.
▶️ Bad debt is spending on things that don’t produce returns, like unnecessary office decor.
Ways to build business credit.
Get an Employer Identification Number (EIN) to establish your business for credit purposes.
Open a business credit card and use it for business expenses while paying it off monthly.
Apply for vendor credit. Suppliers allow you to buy now and pay later, helping build your credit profile.
📈 Plan for sustainable growth.
Solopreneurs often focus on making money now without thinking about long-term stability. The key is sustainable financial planning.
▶️ Create recurring revenue streams. Instead of relying solely on one-off projects, further monetize your expertise by creating on-demand content.
▶️ Reinvest in your business. Allocate a percentage of profits to education, software, automation, or outsourcing.
▶️ Know when to scale. Hire help or increase prices when your workload reaches its limit.
If you’re constantly working in your business instead of on it, it’s time to optimize processes and build systems that support growth.
💡 Check Out These Creators 💡
I am not affiliated with any of these creators.
📚 Useful Resources 📚
THE GAP DĒMĬSTəFĪED
Stop ignoring the money talk because you’re afraid. Mismanaging money has brought down major corporations and governments; don’t let it bring you down.
How scary was it when you started doing what you are now so good at? Exactly! Start with the basics and build every month. And even though there are some great creators online, visit Udemy or Coursera to find affordable courses on finance basics.
TL;DR - Run your business like a boss by managing your finances, pricing your products and services appropriately, and getting paid what you’re worth.
This is educational content. Consult a professional for your specific needs.
These are hyperlinks 😉
Separate personal and business finances: To avoid confusion and quickly manage your finances, separate your personal funds from your business funds. Set up a bank account under your business’s name and only accept payments made payable to it.
Manage the budget and cash flow to stay on top of funds: Develop the discipline of tracking your expenses and income regularly. Use tools to do it yourself or enlist the service of a bookkeeper. Save and categorize your receipts as you go.
Stop undervaluing yourself, get paid what you’re worth: The cost is an investment. Keep the client focused on your value and be sure to include your personal income needs as well.
Avoid the IRS and other surprises: Set aside 20-30% of your income for taxes and consider paying them quarterly to the IRS and the state.
Get paid on time: Collect a deposit to begin work and set payment terms or milestone payments. Use an integrated system to send invoices and get paid electronically.
Manage your debt and business credit: Leverage credit wisely to build your score and scale your business.
Plan for sustainable growth: As your business grows, consider long-term ways to scale responsibly, such as creating recurring revenue streams and reinvesting in it.
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Personal branding
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Just a girl and her dream.
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